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fkusumot said:
Entroper said:

@fkusumot: Just because NPD doesn't release weekly data publicly doesn't mean they don't release it privately to paying customers. They also speak directly with product flow managers from all retailers to discuss how much product each retailer should be receiving. I'm sure all three companies have a good idea of how much of their product is getting into customers' hands.


It doesn't mean they do either. Do you have any evidence that NPD does release weekly data to privately paying customers?


They pay for it.  Why would you pay for something that you can get for free?  To answer your question, no, I don't have hard evidence, and I've never seen a private NPD report.  But I'm sure they give detailed drill downs, and I would expect at least preliminary reports on a weekly basis.  If not, they still have the product flow managers.