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I'm sure the people that are heavy posters with a reputation will continute to use it but I can't see this design winning many new fans.

I'm guessing that 4 different sites no matter how fragmented = more clicks and more revenue and that's the bottom line, although with my adblock I never contributed anyway.

Can't see how any of this was designed with the good of the loyal community in mind.

Glancing at the sales figures is about my limit on here now, I'll use IGN for other things.