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Sometimes it makes money to make trash games. Spending a million and making $2 million is better than spending $5 million and making $4 million. Could hurt in the long term as gamers associate your company with trash games but companies think primarily in the short term and it helps there. The issue is compounded on the Wii since 3rd parties jumped on the PS360 bandwagon of super expensive games expecting those systems to have the largest user bases. It hasn't turned out that way and the games they spent $15-30 million on aren't making back the money. What to do? Spend a million making multiple crappy Wii games and hope to get enough sales (100k is more than enough) to make a profit to cover some of the losses on their bad bets from last year. Also to an extent their angry shareholders can be mollified by saying they have twice as many games planned for the Wii than the PS360 (without saying they are terrible cheap games compared to extremely expensive ones). Unfortunately, it does seem some 3rd parties seem to think this should be their long-term strategy. Spend mega dollars making mega games on systems with small install bases and make it back with tons of cheap crapware for the Wii. I think it's too early to say definitively, the big games planned after the Wii surprised everyone are just now being announced. If by this time next year we aren't getting release dates for major games on the Wii then it's time to question what's going on. I just hope the 3rd parties don't really think they can fight the market and win.