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binary solo said:
PS3 sitting at 35-40% up YoY vs 2009 going through to September isn't going to get PS3 to 15 million come March 2011. Sony must have pricing plans afoot, or their prediciton is going to fall short by at least 1 million units.

Ironic that 2010 could be 360's peak year, yet it's possible at the same time that this year will be the year it loses the most ground to PS3 in terms of LTD market share. (Caveat on what Natal, Move and pricing strategies do, which could change things a lot.)

x360 already peaked in 2008, 11m sales in 2008 compared to 10m sales in 2009