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Metallicube said:
That cutie kart thing is so stupid. Nobody plays racing games to look "cool." Actitivion's just jealous that Mario Kart Wii has sold 25 million and Blur probably won't reach 1 million.

I don't think the ad is a sign of jealousy, I think they know their target audience; the people most likely to buy Blur are people who actually relate to the ad.