5 Most EMBARRASSING E3 Moments!

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1. "599 US Dollars"

2. "Bottom of an Avatar's shoe"

3. "This is clearly a great innovation" (Phil on the PS3's 9-year-old controller with tacked on motion)

4. "More smiles to more faces"

5. "249 US Dollars" (PSP Go)

Honourable mentions:
- "Giant Enemy Crab"
- "RIIIIIIIDGE RACER!!!"
- Wii music demoing
- "We're not interested in gimmicks"