Google and Sony Top List of the World's Most Reputable Companies

[mike_intellivision]

BMaker11 said:

mike_intellivision said:
Here to me is what makes me question the study.

Each respondent rated a maximum of five randomly assigned companies with which they were familiar, using Reputation Institute's standardized measure of corporate reputation—the Reputation Pulse. A Reputation Pulse score is a measure of corporate reputation calculated by averaging the degree of trust, esteem, admiration, and good feeling people have for a company. Reputation Pulse scores range from a low of 0 to a high of 100, and scores that differ by more than +/-0.5 are significantly different at the 95% confidence level. Scores are normalized to enable cross-country compilations and comparisons.

Also, it appears the companies are either huge or multi-producted or both. Nintendo focuses on only one thing, so it may not have been picked for the original study. It seems hard to believe if it was that it would not have rated well enough in Japan to get to the final list.

Mike from Morgantown

Would it? Compared to all those other Japanese companies that affect so many more people in Japan, resulting in more exposure? Maybe in a "most reputable game company" survey would they make this list. But up against all these other consumer companies, Nintendo doesn't hold a candle. You're looking at this with angst because Sony is #2 because you're just thinking in terms of video games. Don't forget they make the best TVs, the best MP3 players not called the iPod, the Vaio (a laptop used by many people), camcorders, digital cameras, phones etc. And they're all great products. What does Nintendo make? The Wii and DS.....

Your criteria of huge or multi-producted is your crutch for why Nintendo isn't on there, but maybe people find these other companies more reputable because they are exposed to more of their products *because* they make so many different products.

No I am not looking at this with angst. I am trying to be realistic.  To say people don't know about Nintendo would be folly. Roughly one person in four in Japan has a DS. What I said was that Nintendo was not big enough to be included because it was only a game company.

Sony -- which is an electronics giant -- was obviously included. For example, Sony was 11th in the Forbes 40 for Japan in 2006 while Nintendo was unranked.However, if you are just looking at the market value of the company, Nintendo is bigger. Sony ranked 210 in the FT Global 500 in March 2008 at $40.06B. It had fallen from 153rd three months before. Nintendo was 90th at $72.46B (down two spots from Dec. 2007).

As for reputation, I personally think Sony made better stuff years ago. I have had much more trouble with the more recent VCRs that I bought while my oldest one generally works well (unless I try to review instead of rewind, then it eats tape). For the record, I have three Sony VCRs, one Sony VCR/DVD combo, a PS2 and two PS1s. And I used to have a Walkman.

That all being said, without knowing the original list in each nation (all that was released was the final list), we have no way of knowing what companies were included on that original survey.

Mike from Morgantown