jammy2211 on 26 May 2010
| Sky Render said: There's a golden rule of advertising, that being that you do not insult your competition since it will almost always backfire. Outperform, fine. Outshine, great. But insult? That just makes your audience automatically antagonistic, and usually towards YOU instead of whomever you're insulting. You might grab a portion of the juvenile demographic since it's even been scientifically shown that teenagers don't process empathy the way adults do, but you're just going to upset most of your audience below the age of 13 or above the age of 19. |
From what I've played of Blurr it sounds like they've hit their target market spot on with this advert then.
Surprised critics are being so harsh on reviews for Blurr as it's a pretty dam awesome game. Maybe they're all Mario Kart fanboys or something :P.
