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I was actually responding to the OP, but oh well.

I would say the only reason that Alan Wake isn't selling as fast as many expected, is because many people expected too much. For many months before Alan Wake's launch I cautioned people that if they overhyped Alan Wake's sales potential (as opposed to its potential to be awesome) then they would be dissapointed. The fact that so many people are dissapointed kinda shows I was right

It is a new IP, and would appear completely foreign to you stereotypical 18-20 year old frat boy types. Horror based on good plot and the buildup of tension throughout rather than simple "loud noises whilst things jump out at other things and then there is blood" horror has never sold well. Unless you can quote one of the developers/publishers expectations that are not being met, then I shall continue to perceive this game as a success