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SaviorX said:

Ultimately, the game was just a disappointment. Many gamers unfortunately swear by Metacritic. Several were expecting it to not only get a higher rating than Galaxy 2. In retrospect that is laughable but alas, http://www.vgchartz.com/forum/thread.php?id=108372

With the hundreds of threads made here about Alan Wake over the past year, many people touted it as the last system seller before Halo Reach, although I can acknowledge than no one was dumb enough to think it would exceed the sales potential of that game.

Plus, people were comparing it to much more mass-appealing titles, like Galaxy 2 stated previously, and God of War 3: http://www.vgchartz.com/forum/thread.php?id=107492

When you put things like that, the game loses every time. Also, I think you would be surprised how much an uglyprotagonist can be a turn off to people. The boxart isn't doing it any favors either. It is almost as bad as Ju-on.

Without even playing the game, but seeing the trailers, and hearing developer journals, you see partisans for one system go all nuts for an exclusive that has a budget behind it, and they will jump on a bandwagon and push the game, as if the sales of their system of choice depended on it.  I have a feeling Alan Wake went through the same thing here.  The game HAS TO sell well and get great ratings.  It HAS TO outdo Dark Rain also.  If it doesn't the partisans feel shame over it.  So, without actually playing Alan Wake, the hypefest came over it.  Maybe Alan Wake falls in to The Conduit level of hype on here and elsewhere.