godf on 17 December 2007
That's pretty well thought out old boy.
Especially considering you don't think attatch rates are terribly worth while!!
Still, nice work. As much as attatch rates are worth discussing, these are the figures to do it with imo.
Shame there's no way to account for sony and microsoft pack ins, or the unofficial wii pack ins that are now the norm. But equally, having pack in games is likely to lead to consumers buying fewer new games, as they'll already be starting off with one. It would be impossible to remove all of these anomolies.
