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A demo could have helped Alan Wake, it didn't help splintercell but that was a bad demo. If the Alan Wake demo could make people curious about the story then it would certainly have sold better.

I haven't bought it myself but only because I stand by my X euros = X hours of gameplay standard. Atleast 75% of the X hours has to be from singleplayer aswell. This means I won't get many (if not most) console games until they are half priced and in Alan Wake's case I may have to get it second hand a few years from now.