drkohler said:
Sigh.. why do people insist on spreading this nonsense again and again and again and again. As I have explained at least twice, this is not how the real world works. For the last fiscal year, Sony announced shipment of 13 mio units. That was not a number pulled out of thin air, that was the amount according to the orders they received from their regions. Exactly those 13 mio units were produced (as you can see in their fiscal year report) and not a single unit more - simply because it wasn't in the plan to produce more. Now ,in hindsight, America seems to have wanted more units than they ordered - bad luck. Again for the n-th time: America got every unit they ordered for the fiscal year. No other region shipped their units to America just because Americans are so nice (simply because it would be a logical nightmare and they were selling all their alotted units). For this fiscal year, Sony announced 15mio units. So there will be 2 mio units more manufactured - but what region ordered enough units and if America ordered enough this time - we will see in the coming months. If shortages continue in America - tough luck again, they get the short end of the stick, again. Sony is not going to magically increase production on short notice (that would probably take 3/4 of a year - just remember how long Nintendo went through their draught period before they increased production of the Wii). |
It is unlikely that America received every PS3 they ordred. It would make more sense for Sony to review those orders and estimate the amount of loss they can afford in America. The number of 13 million PS3's produced isn't just demand driven it is also supply driven. In this case Sony is only willing to suppply a certain number of PS3's due to losses taken on each console.
For example it is more likely that US Retaliers ordered 7 million Ps3's. But Sony forced to weigh losses per console sold can only allow 6 million into the supply chain for the US. As the product becomes profitable Us retailer orders will be filled to capacity.
