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The game is aiming at an audience not on the Wii - so by taking a dig at the big Wii kart racing game you're not really alienating your target market are you? It pretty much plays right into the hands of the average teen to middle aged adult. I can see this advert being pretty successful, unfortunately the game is launching at a stupid time so could easily be forgotten.

But yeah, good marketing on their part and will probably get alot of people to take notice of this game against Split Second and MNR.