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This game will sell steadily forward.

Its slow sales are due it being a new IP, underwelming (but not bad) reviews, psychological thrillers/horrors tend to sell less (Ex. Dead Space), and this was a big week in gaming with a lot of variety (RDR, Split Second, PoP).

I also expect it to continue to sell well if the DLC keeps the quality up. For a new IP, it is off to a pretty good start. Dead Space, Uncharted, inFamous, and Crackdown had similar starts and are considered excellent IPs.