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Alright let's take the headstart out of the equation.

Before the PS3 was released in North America, the 360 had a 18,121,723 software sales (the software sales tally shown the week before the PS3's launch) headstart. Now subtract that from 249,565,231 (total software sales LTD) and you get 231,443,508 Xbox 360 software sales from PS3 launch to now. Divide that number by the 360 install base (23,027,177) and you get a 10.05 attach rate. So in North America, the Xbox 360 had the superior attach rate from the time of PS3's launch until now.

Ok so now let's look at Japan, where the Xbox 360 also has a superior attach rate. Before the PS3 was released in Japan, the 360 had a 528,317 software sales headstart. Now subtract that from 6,960,089 (total software sales LTD) and you get 6,431,772 360 software sales from PS3 launch to now. Divide that number by the install base (1,294,242) and you get a 4.97 software attach rate. Which is a more than 1 game/console lead over the PS3 attach rate.

As you can see, the 360 attach rate is still superior in NA and Japan after you take out the software sales from the 1 year headstart. TC, you are plain wrong. Admit it. The numbers don't lie. The Xbox 360 in it's first year didn't exactly sell all that much software (think about it. 18 million first year in North America vs. 231 million in the next 3.5 years) and the numbers show this. Xbox 360 adoption wasn't very high at the time. If you bought an Xbox 360 within the first year, you were an early adopter.