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Call me stupid, but I'm not really seeing how the 360's one year head start fudges with the attach ratio.
If anything's a factor, it's not that the 360 had an extra year, it's that the price of the PS3 was waaay high. Sony's biggest mistake might have been putting the cell processor in that thing; we haven't even really seen many benefits from the processor manifest itself in actual gameplay. (sorry about going off-topic)
I'd think that If people really wanted the PS3 that badly, they would have bought it regardless of the 360 releasing first...Howerer, the price was so high that they had to wait for it to drop.
Which is why the slim sold so many units when it came out.
And now the PS3 is catching up quickly, Sony's turning a profit, etc, etc.
I was about to use the wii as an example, but I'm not so sure the Wii's overall software attach rate is as high as its two competitors