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Kenryoku_Maxis said:

That's not really trying to do anything about it.  That's like spanking a customer who bought a used game and saying 'don't do it again!'.  They need to do other things, such as better incentives to buying a new game, actively fighting companies who sell used games or better yet...why don't they seek to find a profit sharing system for used games?  Steam did it?  If they're not going to fight these companies anymore and just complain, why don't all these companies band together to generate profit off of secondary sales from major retailers like GameStop, Steam, etc.  Something like $5 for every game sold for $30.  $ for every game sold used for $20.  Etc down the line. 

Not only would it generate more money for the companies if they were getting a few bucks from each used game exchange, but it might put pressure on these used game stores to start focusing on more new titles as less used ones.

But that is what they are doing. They are giving you a 10 dollar incentive to buy a new game over a used one AND are fighting companies who sell used games hitting them in the place where they hurt more, the wallet, because they have to sell the used games for less money, because the product USED is inferior to the new one, that way they get less profit from the used market, and maybe it becomes better to sell new than used.