Hey guys,
Judging by Sonys latest financial report, the Playstation (+ Vaio) division made a $900 million USD loss. The PS2 and PSP are already profitable, so is the Vaio (Check last quarter financial report). I don't know if there are various different products in this division, but I am sure, none of them is as big as the PS3. So the losses of the PS3 for that past year must have been about 1 billion USD. Crazy isn't it?
On the other hand, Sony said they wanted to increase PS3 shipments by 2 million. This might be hard to achieve without a pricecut. The Slim with the $100 price cut released last year and posted some awesome numbers. You can't beat these numbers just with the software alone. IMO they need to cut the price further to do so. The second holiday season with the same pricetag will be worse than the first one after a pricecut. Common sense right?
The next arguably coming pricecut has only one single purpose: Gain market share. Coming from a 1 billion USD loss for the PS3, they have the choice: Keep the price and finally start to make any money with the PS3 since 2005 (R&D for the PS3 started way before release in 2005 and hasn't been profitable since then) or to cut the price further to gain more market share. I think Sony made a choice. They gave up to make a profit for the PS3 and are only focused on the market share these days.
Imagine not having GamePass on your console...
