Wii___ titles sell a lot more than Mario___. Unless they're Mario ____ Wii.
Regardless, success for 3rd parties is about developing quality brands on Wii with mass market appeal. Problem is they keep sullying their efforts with mediocre titles. Sonic is notorious for it, EA is trying to establish MySims but has been wildly inconsistent with the quality.
Capcom's done a good job with the Resident Evil franchise but it's not mass market enough.
Probably the most established brands on Wii outside of Nintendo is Guitar Hero, Rock Band and Lego which all have broad appeal and had consistent efforts (well, RB started poorly but gradually improved and yes, I'm ignoring Lego Rock Band just like everyone else did). Call of Duty has done well with consistently good titles. Etc.
Hype won't sell on Wii. Brands that equate to quality and family fun do. Problem is outside of those mentioned, no one has or is, developing such brands (besides Nintendo).
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