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That's evidence right there for people who falsely believe that retail is paying $48 (£32) for a game.

http://www.vgchartz.com/forum/post.php?post=3396564&page=1&postnum=30

No way that Game paid $48 (£32) for each copy of new games like CoD MW2, Baynottea, Dante's Inferno, Creed 2, Bioshock 2 and Fanal Fantasy 13.