Just because you think the heavy stories were the best part doesn't change the fact that the other Xeno games had weak sales. Too much story turns a game into a movie, and paying $50 for a movie is not something the mainstream does, even mainstream RPG players.
A flashy-first game is awesome when it comes out. A great-first game is awesome forever.
Plus, just for the hell of it: Kelly Brook at the 2008 BAFTAs








