Why? Apple has a rating display 4+, 9+, 12+, 17+ below the buy app button next to summary... ESRB is voluntary.. if the developers don't want to pay up 800 dollars (or 4000) to rate them then let them.. and the games are throroughly evaluatued.. a game like Daisy Mae's Alien Buffet was pulled because of this:
too naked...







Face the future.. Gamecenter ID: nikkom_nl (oh no he didn't!!)







