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trestres said:

4 days > 3 days ;)

Plus all the shopping is done the days before the Holiday, not during.

No, the shopping for new years generally comes on/after the 1st iirc, when kids have all their holiday cash to blow.  It's not a "gift-giving" holiday per se, like Christmas in America, the tradition is "Otoshidama" or giving money to kids.  Really, the 1st-3rd were probably bigger for sales than all of February or March for most platforms.