What if Sony Signed an exclusivity with Activision for Bungie game?

[Xen]

kowenicki said:

Can I just clarify something too... there appear to be some confusion - particularly from sony fanboys across the internet. (not saying that about the OP)

1. ACTIVISION DID NOT BUY AND DO NOT OWN BUNGIE - STILL INDIE

2. MS DID NOT SELL BUNGIE TO ACTIVISION, MS DIDNT OWN BUNGIE

Bungie has merely seigned up to a publishing deal with activision. Which means Activision will now publish any NEW i.p. that Bungie develop on mulitple systems. Bungie will KEEP ownership of any new i.p. developed.

@xen  Activision cant 'milk' any new IP without the say so of Bungie.

It's hard to say what are the precise conditions for the Bungie/Acti contract. Activision probably wouldn't agree to it if they didn't expect huge benefits from it - and remember, they are not making games that don't have lots of potential for sequels.

I'm happy about Bungie going multi, but not with activision.