NiKKoM on 28 April 2010
It's brand value.. it's for us marketing people... PS3 still suffer from the bad name from the last few years.. but it went up with like 25% .. Xbox360 actually went down 1%.. but the Wii is still rising with +21%.. DS went down 19%.. its not about making money.. it's about Brand Salience, Awareness, experience, image, identity, extension, loyalty and more... the Wii is just an amazing brand... did everything right.. good price, ads, market to more people, etc 360 is also doing good.. PS3 had a bad start with alienating commercials, ads focusing on a small market, high price etc.. thats why it's low.. but it's going up and will continue to rise the next years..
Face the future.. Gamecenter ID: nikkom_nl (oh no he didn't!!)
