Yeah this whole "Japanese are economic nationalists" mantra is bullshit. The Japanese buy what they want like mostly everybody else. Apple did a great job of making the Japanese want an iPhone and an iPod. The Xbox? Microsoft hasn't given the Japanese enough reasons to choose an Xbox over a Playstation or a Wii. Most of the popular franchises in Japan are on the Wii and Playstation. Those Japanese who own a Xbox 360 probably also own a PS3 (and a Wii too probably). But most gamers aren't willing to spend that much on their hobby. So unless Microsoft gives the Japanese a reason to choose the Xbox brand over the Playstation, the Xbox will remain in the domain of the niche hardcore Japanese gamer. Apple was able to convince the Japanese that an iPhone is better than a Sony Ericsson and an iPod is better than a Walkman (though Sony's portable media players are making a comeback over there these days apparently).
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