If it does very well, then more companies will come to Nintendo to publish their games. It also means a new big franchise here in the west.
I just hope Nintendo is marketing it correctly; that is, that they're showing commercials for it on TV shows like Pokemon - where a lot of Nintendo fans will see it and want it. I don't really watch TV so the extent of the marketing I have seen for this game so far has been on this particular website. I haven't seen much marketing at all in the games stores - in fact the people who run the EB games near me didn't seem to know anything about the game; and it's not like they're anti-Nintendo either since they always recommend me Wii and DS games.
I describe myself as a little dose of toxic masculinity.