| LordTheNightKnight said: So you are agreeing with me for the most part? Also, I didn't bring up NATAL because the Move versus Wii thing was more of a side issue to the main points. As in, if we discuss that, I'd rather that be other threads (I might make one if you like). |
Both agreeing and disagreeing. Brand is a significantly important point especially in situations with increased uncertainty or complexity. They are a way of simplifying the purchase process and communicating information to the consumer. It can work both ways, it can help the sales of a product or it can hinder it and in almost all cases they have a significant bearing on the sales almost any product. It can't fight word of mouth nor can it make a generally poor game sell as well as a generally great game. However it can make a poor game sell better or a good game sell worse.
Tease.
