madskillz on 13 December 2007
Easy. PR is used to cover a company's tail, plain and simple. When lead from your toy kills kids, the job of a PR person is to lay blame at someone else's feet.
You have to be a pretty good liar to be in PR. I was inches from being in PR. I went into the journalism part.
Good rule of thumb - Marketing touts a company's achievements and accomplishments - PR touts how good a company is in light of tragedy.
