Naughty Dog: NPD Covers Wal-Mart Sales!

[Viper1]

sega4life said:

bmmb1 said:

sega4life said:

Don't know why people say NPD always covered Wal*Mart/Sams Club, because thats not true.

Walmart has stated in the past they they do not report anything to anyone but certain government reports for obvious reasons.

Wal*Mart is the largest goods distributor in the world, if anything people would report to them... lol

I can not find the resent link on how Wal*Mart corp does not participate in NPD but...

I did find something from 2004 and Macromedia Market Research : Understanding NPD's Point of Sale Data

 

Although the bulk of the NPD data is raw data sent directly from the participating firms to
NPD, two large firms do not participate in the NPD survey: Wal-Mart and Sam’s Club.
Although the two retailers sell significant quantities of software, their lack of participation
in the NPD data collection effort is not as troubling from Macromedia’s perspective for
two reasons: (1) NPD incorporates estimates for Wal-Mart and Sam’s Club software
sales into the data set, and (2) the two retailers sell mostly consumer-level software titles
(Macromedia does not concentrate on the retail channel to sell its professional-level
software). Thus, because these firms sell little or no Macromedia software, even if the
estimates were removed from the data set, one is unlikely to see any significant change
in Macromedia sales.

 

Unless things have changed in recent years, NPD does not cover Wal*Mart/Sams Club

You misread what is written - "two large firms do not participate in the survey" doesn't mean that NPD numbers do not include numbers for Walmart and Sam's Club, just that these numbers are estimates.

In fact, just two lines later after what you bolded it says specifically "NPD incorporates estimates for Wal-Mart and Sam’s Club software sales into the data set"

Ya I found this

So Wal*Mart DOES Count in NPD

"NEW YORK, June 27, 2007 (Reuters) - Wal-Mart Stores Inc. (WMT.N) and research firm NPD Group announced an agreement on Wednesday in which NPD will provide the world's largest retailer and its Sam's Club unit with consumer tracking data."

This is NPD providing Walmart with data, not the other way around.