Naughty Dog: NPD Covers Wal-Mart Sales!

[astrosmash]

Kasz216 said:

Gilgamesh said:

Well Wal-Mart is by far the biggest seller for video games so thats good to know

Except it's wrong... Naughty Dog just misunderstands what NPD does to get it's Wal-mart numbers.

Or what "Market coverage" means.

Market Coverage means what percentage of the actual data you have in sales tracking.

Not what percentage of the market your numbers represent.

 

Exactly, what Naughty Dog is doing is kind of like a strawman argument.