sega4life said: Don't know why people say NPD always covered Wal*Mart/Sams Club, because thats not true. Walmart has stated in the past they they do not report anything to anyone but certain government reports for obvious reasons. Wal*Mart is the largest goods distributor in the world, if anything people would report to them... lol I can not find the resent link on how Wal*Mart corp does not participate in NPD but... I did find something from 2004 and Macromedia Market Research : Understanding NPD's Point of Sale Data
Although the bulk of the NPD data is raw data sent directly from the participating firms to
Unless things have changed in recent years, NPD does not cover Wal*Mart/Sams Club |
You misread what is written - "two large firms do not participate in the survey" doesn't mean that NPD numbers do not include numbers for Walmart and Sam's Club, just that these numbers are estimates.
In fact, just two lines later after what you bolded it says specifically "NPD incorporates estimates for Wal-Mart and Sam’s Club software sales into the data set"
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