The Official March 2010 NPD Thread (Data for 5 weeks ending Apr 3 2010)

[thelifatree]

drkohler said:

thelifatree said:

Squilliam said:

They have every incentive to not produce too many of the 65nm RSX chips as moving quickly to 45nm versions would likely save them considerable money. Its the most likely explanation because the switch over coincides with shortages.

but that was my initial point if they wanted to increase production they could. It would just cost them more money, which they don't want to do.

Yes, but you must understand that in mass manufacturing, suddenly increasing production at some random point means a _massive_ increase in manufacturing costs. In the worst case, you'd have to buy all your additional stuff on the spot market (figure something like Sony walks into BestBuy and buys 20'000 harddisks for the additional stock. Sure they'd get a rebate and the store clerk becomes employee of the decade, but the disks will still be considerably more expensive than usual). This is why companies make fy production plans and stick to them, no matter what.

yes, I understand that. That's what I was trying to say, It just didn't come out correctly, i guess.