The earlier launch did help in NA lots of early adapters have shown their friends their favorite games making them want to buy a 360. That didn't really happen with PS3 especially since it had very few AAA games early on. That is not the case anymore but America has been slow to take notice because PS3 hardly has any ads. Sure I see an occasional Kevin Butler God of War or MLB the Show ad, but last Sunday I opened my newspaper and there was zero PS3 ads. Yet, Target, Bestbuy, Gamestop, Toysrus were all advertising The Splinter Cell Bundle and the new Wii with Wii Sports Resort.







