nightsurge said:
I'm glad you agree it won't sell. I even figured in a $50 price cut for the low end $350 price point of a PS3 Move bundle. That means even with some decent cost reductions you won't be seeing a $300 PS3 Move bundle. No chance, I'm afraid, unless Sony wishes to take a huge loss again. I think you need to pay closer attention. I grow tired of writing out detailed posts explaining the whole situation just to be misread and misinterpretted. I obviously commented that Sony will cut costs with the RSX shrinking and the weight reduction, but those things will only push it to minor profit. |
I agree with the majority of your thoughts on the matter, but I thought I should point out a couple things to you.
For one, regardless whether Sony made any changes to the PS3's hardware at all, it would be cheaper by the end of the year to manufacture than it is now. Such is the truth of the industry. Things are always getting cheaper. Not much change has been made to the blu-ray drive in the PS3 since it launched in 2006 I'd wager but it still costs Sony a fraction of what it did back then to include it in PS3s today. And this is true for the 360 and Wii too. It's not to say that 6 months of "cheapening" of the PS3 will amount to a huge savings, but it's worth pointing out to the newer members who don't seem to understand where costs are saved.
Another thing I'd like to point out is that it doesn't cost Sony $40 to manufacture a PlayStation Eye, or $60 for a game disc. Sony is making a healthy profit on assessory and game sales. There is no way that it costs Sony anywhere near $100 to manufacture an Eye, Move wand, and game so if Sony were to cut close to the line on profitibility with a 160GB PS3 + Eye + Move wand + Move game it isn't unimaginable that it could be either $300 or $350. However, your expectation of a $250 PS3 and a $350 Move bundles PS3 has me skeptical. Why would Sony waste their time with a more expensive SKU that has components that are the same cost as the bundle. If a PS3 is $250 and the seperate Move bundle is $100 and the bundle with both is $350, then whats the draw for consumers to purchase it? In the event of a $350 PS3 & Move bundle, I can guarantee you that there is going to be more to it than just a $250 PS3 and basic $100 Move bundle. It could come in the form of a 300GB HDD (Assuming that 250 becomes the "norm" by the end of the year), an additional game in addition to the Move game already bundled, a Navigation controller, or possibly even a second Move wand.
