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Also you're missing the point talking about PS3 profitability. They could cut the PS3 to $250 this fall and still make , albeit little, profit. Bundle Move for $300 with the console. Yeah they will be losing some money, but that's not as bad as risking not moving anything at all for a higher price. When you're introducing a new peripheral like Move, the first important step is to create a large installed base quickly. Then you can recoup any losses selling the games and EXTRA controllers.