| LordTheNightKnight said: But you are assuming the marketing will have to be equal cost, instead of lesser since it's one system. I think we can assume a budget of $50-$70 million for marketing. |
I really don't get this, no company runs seperate adds for Xbox 360 and PS3 versions of a game - seeing as well, they're the same game. Hence the same marketing budget, and thats why so many adverts have both logos at the end of the advert and never hone in on one version... To a third party the PS3 and 360 are the same console now pretty much, once the game hits marketing anyway.
There is the exception where Microsoft or Sony buy exclusivity on advertising, like what happend with FFXIII and Assassin's Creed II, but that's generally a good thing for third parties and most consumers will still assume it's on both consoles anyway.
I'd argue the Wii market needs more aggresive marketing then the HD console (Which is where Nintendo have had so much success) and that there's absolutely no justification in halfing the Wii marketing costs, for a hypothetical game on the scale of a GTA or MW2, just cause it's one system. That just doesn't make sense 0_o.
