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Reasonable said:

That's what I'm saying!  I think...

They read the market wrong and didn't know how best to proceed themselves, getting overly focused in the tech of the Cell and BR rather than really looking at trends and what was changing in the industry.  I think it didn't help they also ended up confused around how to market and position the PS3 either.  I think Ken knew what he was delivering in his mind, but the company clearly wasn't sure how to translate that.  Games console?  Multi-media entertainment hub?  Blu Ray player?  What was it?  The Wii and 360 both benefited I felt from a clear strategy and clarity of marketing.

Wii went Blue Ocean but knowingly so.  360 went after online and capturing more PC orientated players while courting third party developers big time.


I was saying that at a fundamental level their mindset was wrong so they could not have captured the market. Had they not made those mistakes we would be pointing out a completely new set of mistakes.



Tease.