Zynga Est. Worth up to $5 billion, Farmville $250 mil per year revenue

[mrstickball]

Epoch said:

mrstickball said:
I don't think some here understand how these companies work...

25 cents per MAU is decent. On the lower end of things (which could always be boosted with advertisements). Given the size of Zynga's presence, its a very good number, since they have the volume.

Zynga has a lot of other games to back it up if Farmville ever dies off. According to DeveloperAnalytics, of the top 10 Facebook apps, Zynga has 6 of them. The other 4 are mobile connect apps for FB.

@ssj12 - PopCap may have higher revenue, but unless they went public, we wouldn't know. Despite being major players in the casual field, PopCap is significantly smaller than Zynga on Facebook. Bejeweled Blitz has a fraction of the MAU's and DAU's that Farmville, or the other 5 Zynga games have that rank above it in terms of overall revenue.

Farmville has just about crested in terms of popularity, but even if this is the peak, it has another year or two before it fails to make Zynga good amounts of money.

You forgot to mention that they used to make around 1/3 of their income from questionable lead generation marketing and other shady income generation techniques.

Zynga CEO Mark Pincus: “I Did Every Horrible Thing In The Book Just To Get Revenues”

We'll see how their revenue generation goes now that they are no longer scamming people.

Regardless, they have quite a presence in the online gaming market and are doing unbelievably well for a 3 year old company.

They will make the same amount of money, or more. They just changed out the offers - everyone does. Its not hard with their kind of size to build their own lead generation platform, and earn great CPA from users.

They aren't 'shady income generation techniques' they work very well for the companies that use them. The real question lied with the fact that (when this whole fiasco hit) SuperRewards wasn't blacklisting enough of the shady vendors.

Personally, I think Zynga should use more pre-roll ads at the start of their games. I'd imagine that one or two every 15-20 minutes would do them well provided it didn't hurt user engagement too much.