I don't think some here understand how these companies work...
25 cents per MAU is decent. On the lower end of things (which could always be boosted with advertisements). Given the size of Zynga's presence, its a very good number, since they have the volume.
Zynga has a lot of other games to back it up if Farmville ever dies off. According to DeveloperAnalytics, of the top 10 Facebook apps, Zynga has 6 of them. The other 4 are mobile connect apps for FB.
@ssj12 - PopCap may have higher revenue, but unless they went public, we wouldn't know. Despite being major players in the casual field, PopCap is significantly smaller than Zynga on Facebook. Bejeweled Blitz has a fraction of the MAU's and DAU's that Farmville, or the other 5 Zynga games have that rank above it in terms of overall revenue.
Farmville has just about crested in terms of popularity, but even if this is the peak, it has another year or two before it fails to make Zynga good amounts of money.
Back from the dead, I'm afraid.
