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TheSource said:

Don't forget that PS3 has had, what two price drops in Japan to get to this level? The Wii baseline is partially based on the 20,000 Yen price point.

Don't forget a major redesign/rebranding, multiple colors and hardware bundles for like every semi-big game.  Wii and 360 have done the latter two as well, but not near to the same degree.  Sony really does EVERYTHING they can to get the collectors to keep dipping...