TC is their track record, basically. Anything else is what's known as "paying your dues". This is where they actually start practicing making good games instead of just making them to pay the bills (of course games should do that, but before that it was the only reason).
A flashy-first game is awesome when it comes out. A great-first game is awesome forever.
Plus, just for the hell of it: Kelly Brook at the 2008 BAFTAs








