Can advertising well really fix your product even it's a substandard one?

[JimmyRay]

I always took the 56% fail rate as more accurate considering the amount of failures I've heard of and seen.

Media and advertising fix anything and make any brand successful. Just look at MW2 and it's massive hype-machine, contrary to stuff like Batman: Arkham Asylum, which was an amazing game but the advertising was aimed at the mroe hardcore gamers and the mainstream public don't really know much about it compared to games like MW2.