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Christhor said:

@jarrod: You mean 6th, right? You can't seriously say Mario & Sonic would sell without Mario/being related to Nintendo. And if it continues like this the game can easily get to at least 3rd.

Mario & Sonic isn't a 1st party game.  At least not in the regions where it pushed significant numbers.

I wouldn't discount any 3rd party game with a 1st party IP honestly (Soulcalibur: Broken Destiny, Sonic & Sega All-Stars Racing 360, etc), even though it might help sales.