Lafiel on 30 March 2010
@ jesus )
I always wondered what people mean by "flooding the canals". Is it really an active process? I mean, do the companies do it by reducing the price for large quantity orders, so that stores/chains fill up their stocks or can companies just ship out more than the store ordered?
If it's the former, then I don't see a big difference to the item being actually in good retailer demand.
There is no way a company can constantly "flood the canals", so shipped numbers never are "virtually useless" in sales discussions, as it will be a good representation of those in at least 2 of 4 quarterly figures and for lifetime sales, especially the further we are into a generation, as world wide inventories are limited.
