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Nintendo has some notable mascots, like Samus, Fox, Kirby, Mario, Luigi, Wario, Link, Ness, Bowser, Captain Falcon, Kid Icarus, and others. Sony does not, except for, maybe, Ratchet, Clank, Jak, Daxter, and a few others, but they aren't nearly as defined, or old, as Nintendo's. Sega has Sonic, and that's it. Microsoft has Master Cheif, and that's it. Sony, and Microsoft, definitely have the stronger third-party support... Or at least I think so, for the Wii has been getting stronger third-party support, lately.