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The presentation is interesting, but as with all too many short-sighted presentations, it focuses too much on momentary and circumstantial evidence, essentially picking out the trees and missing the forest entirely.

Instead of asking "why?" in the latter half of the presentation, they simply present bald-facedly a decline in Wii popularity based on a handful of disconnected surveys. This is not good business practice, as smart businesses look into the why of shifts like that instead of just making up reasons which ultimately only restate the surface-level details given by the surveys. Any idiot can look at a survey and conclude what it says. It takes a genuine interest in success to take it a step further and look into the actual cause of those survey results.

Also, that was some seriously faulty logic at the end concerning how PC gaming will make a comeback just because PCs are in widespread use. That's exactly the logic which was used to justify why consoles would never take off in the first place, and it proved itself to be very wrong indeed when the NES completely trounced all expectations and forged the way for the entire console gaming industry. They're too busy counting the trees and assuming they're all deciduous when they're actually looking at a predominantly coniferous forest: most PC users don't want to use their PCs for gaming.

So overall, while the presentation did make some good points, it all came across as very ironic, like a student who didn't do his homework reading word-for-word passages of the book he did his report on and then misinterpreting those passages entirely in a way that could only happen if he hadn't read the book at all. In trying to bluff, the student ultimately just reveals his ignorance to the informed audience. EA has done much the same here.



Sky Render - Sanity is for the weak.