You have to make an audience to bring an audience. They need to make good games, not "casual" games and "test" games (I so want to punch developers in the face for that; I'm not spending $50 for a game I don't want when it doesn't even have a guarantee I'll get games I want later on).
A flashy-first game is awesome when it comes out. A great-first game is awesome forever.
Plus, just for the hell of it: Kelly Brook at the 2008 BAFTAs








