'You’ll never beat Nintendo' by Joe Booth, Senor Producer for EA Montreal

[Khuutra]

Mr Khan said:

Khuutra said:

That's just the thing, isn't it? Nintendo doesn't take all the marbles. They can't. EA's first priority here, in order to create a safety buffer, will probably be to bring their current audience over to the Wii's successor.

Who is their audience on Wii now, though? In terms of definite brand loyalty, i don't see much in there. They've had successes and failures, but nothing they can make stick. My guess is they'll start from scratch on Wii2 like virtually everyone else is going to have to.

Oh no you misunderstand me

I don't mean their audience from the Wii.